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Rave reviews

Donny Gamble | Retirement Investments

Cassidy is one of those writers that you want to keep to yourself and not tell anyone about. A.K.A my secret weapon.

I've been working with her for the last 9 months and she always over delivers when it comes to research, engaging content, and organization.

Services + Rates

I stick to a few things I’m great at. Because good things come in pairs, right?

Hi, I’m Cassidy, a personal finance copywriter + money nerd. 🤓

In 2017, I graduated with an MBA and $18,000 in student loan debt.

The sense of accomplishment I felt when I finished my MBA paled in comparison to the stress I felt from having $18,000 in debt.

The weight of those dollar signs was crippling.

Desperate to break free, my husband and I devised a plan. For the next 10 months, we lived on 60% of our income and used the other 40% to pay off all of our debt.

The end result? We paid off $18k of student loan debt in 10 months and had a cushy little emergency fund to get us moving toward future goals.

The all-consuming joy I felt the day I made my last student loan payment is a feeling I’ll remember for the rest of my life.

My #1 desire is for other people to experience that same all-consuming joy.

But the sad part is, 78% of people live paycheck to paycheck

If they lost their jobs tomorrow, they wouldn’t be able to make ends meet.

This type of stress is ruining their health… their home life… everything.

People want to be financially stable. They want to be able to afford a house... and save for retirement... and take a vacation without also having to take out a loan.

But they need help getting there.

All of this starts with content that empowers people to stand up and take charge of their financial futures. All of this starts with you.

Why work with me?

I show readers they can still have fun while they break the paycheck-to-paycheck cycle and save for their future.

I show them the road to financial freedom doesn’t have to be boring.

I show them they do have what it takes to change their financial trajectory — regardless of the lies society has fed them.

Do you feel the same way? Then I want to hear from you. Fill out the form below to chat about your marketing strategy. 👇

Article Portfolio

Article writing is my bread and butter, so I’ve broken out this part of my portfolio into accordions below.

Don’t see what you’re looking for? Zip me a message — I’ve got hundreds of more samples to share.

Special Projects Portfolio

Next up are special projects. I’ve had the honor of working on everything from websites and emails to opt ins and landing pages. Don’t see what you’re looking for? Just ask! I’ve got many more projects to showcase.

Meridian Wealth Website Project

You’ve got five seconds to make a first impression when someone lands on your website.

If your copy is unclear, you’ll instantly lose them. But if you’ve got the right hook, you’ll propel them to action.

So, for this financial advisory firm, I rewrote eight of their web pages to really touch on who their ideal client is and the money challenges they face.

20-Part Email Sequence

Email marketing is THE best way to grow your business. The average ROI is $32 for every $1 spent.

I created this 20-part email sequence for an e-commerce brand with over 30,000 email subscribers. As you can see, the open and clickthrough rates are higher than average.

71 Ways To Save Money Fast Opt-In

Opt-ins are a great way to add value to your readers’ lives and grow your email list.

For Get On Track Financially, I created an opt-in on 71 Ways To Save Money Fast. It’s an 8-page PDF checklist, designed to turn their website visitors into lifelong readers.

Free Book Pop Up + Landing Page

When Claire Akin came to me, she wanted to use her latest book, The Marketing Guide for Financial Advisors, as a lead magnet for new prospects.

So, I created a long-form landing page and a short-form landing page. I also included a pop-up for her website and several Twitter ads so she could A/B split test everything.

Indigo Marketing Agency Landing Page

For this project, I created a landing page that speaks directly to one of Indigo Marketing Agency’s main target clients — LPL advisors.

I touched on their pain points, the benefits of working with Indigo, and peppered in loads of testimonials as social proof.

Now, Indigo looks like THE top marketing firm for LPL advisors.

The Balance Blog Posts

I’m a finance copwriter for The Balance where I write “term articles” that help them rank for long-tail keywords on Google. Some examples include:

• What is a bullet CD strategy?

• What Is a Pay-Yourself-First Budget?

• What Is a Mutual Savings Bank (MSB)?

All of these articles are #1 or #2 on Google.

How It Works

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